Future Students

Marketing

The Marketing major gives students knowledge and skills in the theory and practice of determining customer needs and then moving goods and services from producers to the consumers.  Interdisciplinary in nature, marketing includes topics such as consumer behaviour, promotion, public relations, advertising, research, project and channel management and strategic management.

At UWA you get both the theoretical knowledge essential for good practice, and hands on skills.  Marketing theory stems from a range of interesting disciplines including psychology, anthropology and economics.  Projects incorporate practical skills such as developing a marketing plan, implementing and advertising campaign, or conducting and interpreting interviews with customers.

Marketing can be studied as a major in the Bachelor of Commerce, associated combined courses and a second major in the Bachelor of Economics.

Level 1 core units
ACCT1101 Financial Accounting
ECON1101 Microeconomics: Prices & Markets
STAT1520 Economic & Business Statistics

Levels 2 and Level 3 Core Units

Level 2 and Level 3 Option Units 

Career opportunities

Marketing is a dynamic and exciting career with opportunities in various functions, ranging from retailing in stores, to marketing in research institutions and advertising agencies, service delivery in the not-for-profit sector, selling in private enterprise and many new internet opportunities, such as social networking and organisations.