Completing postgraduate studies in Marketing will place you at the interface between an organisation and its customers, giving your company the competitive advantage.


Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes 
a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.

The Master of Marketing is suitable both for professionals working in the Marketing field and related areas, as well as those wishing to move into the field.

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Course description, features and facilities

Marketing students at UWA have the opportunity to undertake projects for real-life organisations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac.

With classes available during the day and in the evening, this course is suitable for both the busy professional and the full-time student.

UWA Business School
The UWA Business School is one of the premier business schools in the Asia-Pacific region. The School inspires and propels talented students from around the world to become the respected and innovative academic, community and business leaders of tomorrow.

We are one of only seven institutions in Australia to hold international accreditation from both EQUIS, the European Quality Improvement System and AACSB, the Association to Advance Collegiate Schools of Business. This ensures our degrees are recognised by employers worldwide, and guarantees the quality of our teaching, research and other operational areas.

Our major corporate partners include ATCO Australia, BHP Billiton, EY, Macquarie Capital, PricewaterhouseCoopers, Wesfarmers and Woodside. These industry links enable us to provide a richer education for our students, and ensure our programs are relevant and valuable to industry.

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Student profile – Ryan Poh

Choosing to study a Master of Marketing at UWA provided me with countless networking and career development opportunities.

Being from a marketing background, I wanted to broaden my understanding of marketing as a whole as well as to be able to think and function more strategically. The Master of Marketing allowed me to not only enhance my analytical ability but also to improve my communication skills tremendously.

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Key to availability of units:
S1 = Semester 1; S2 = Semester 2

All units have a value of six points unless otherwise stated.

Students who have not completed the Bachelor of Commerce, or equivalent as recognised by the Faculty, may be required to complete relevant conversion units up to the value of 24 points, as advised by the Faculty:

Take all units (36 points):

S1, S2MGMT5506Ethics and Sustainability Management
S1MKTG5406Buyer Behaviour and Decision Making
S2MKTG5408Marketing Analysis and Planning
S2MKTG5462Global Marketing Strategy
S1, S2MKTG5465Applied Marketing Research
S1, S2MKTG5501Integrated Marketing Communications

Take unit(s) to the value of 36 points:

S2EBUS5504Electronic Business
S1, S2MGMT5610Applied Professional Business Communications
S1MKTG5405Special Topics in Marketing
S1MKTG5463Marketing of Services
S1MKTG5502Digital Marketing
S1MKTG5505Marketing and Society
S1, S2MKTG5561Marketing Management
S2MKTG5578Client Management

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Career opportunities

This degree will lead to careers in many areas, including: Sales Manager, Events Manager, Advertising and Promotions Manager, Public Relations, Market Research and Analysis, Customer Relations Management and Market Consulting at a senior level.

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Further study opportunities

After three years' relevant work experience, students may choose to pursue a Master of Business Administration (MBA).

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These pages are under review and are being updated.

Check the Entrance requirements

This course is available to Australian and international students.

On this page

  1. Admission Requirements
  2. English competency

Admission Requirements

To be considered for admission to this course an applicant must have—

(a) a bachelor's degree, or an equivalent qualification, as recognised by UWA; and

(i) the equivalent of a UWA weighted average mark of at least 60 percent; or

(ii) a valid Graduate Management Admission Test (GMAT) score of at least 5501; or

(iii) at least five years of relevant documented professional experience considered by UWA to be sufficient to permit satisfactory completion of the course;


(b) a UWA graduate certificate which articulates with this course with a weighted average mark of at least 65 per cent;


(c) a graduate certificate or equivalent from an equivalent and accredited course from another institution, with a weighted average mark of at least 70 per cent.

 1GMAT is valid for five years.

English competency

See the full list of English language requirements.

Please note: Requirements may be higher for some individual courses, where this is the case the additional requirements will be specified.

These pages are under review and are being updated.

How to apply

This course is available to Australian and international students.

On this page

  1. How to apply
  2. Fees
  3. Contact us

How to apply

Apply online. Refer below for application dates and access to the Online Application System (OASys):


Refer to the Fee Calculator for up to date course and unit costs.

Contact us

(+61 8) 6488 3939
Enquire on-line
Frequently Asked Questions
First Floor, Ken and Julie Michael Building
7 Fairway (corner Cooper Street)
Crawley, Perth
Western Australia 6009
Normal opening hours
Monday - Friday, 8.30am - 5pm (Western Standard Time)

Note: We can help with application-related enquiries. If you need further course-specific information, you may wish to contact the relevant Faculty or School.

About UWA
Find out what makes UWA an internationally recognised university.
Foundation and preparatory courses
There are a range of programs available to help give you the opportunity to gain the academic qualifications or prerequisites required for admission to UWA.
Social life on campus
There are over 20,000 students enrolled at UWA - lots of new friends not only from Perth and Western Australia but from all areas in Australia and around the world.
These pages are under review and are being updated.

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Master of Marketing - Coursework: the details

Available 2017
Locations offered
Attendance types
Part-time, Full-time
Delivery mode
Starting dates
Semester 1, Semester 2
Weekly first year time commitment
The estimated time commitment is 12 hours per unit which includes contact hours, personal study and examinations.
Standard full-time completion
1.5 - 2 years
Maximum time to complete
5 years 
Contact details: course information
UWA Business School Student Centre
M254, 35 Stirling Hwy Crawley WA 6009
6488 2780
Course code
018133F, 083273K
Additional information