Come behind the advertising jingles to investigate the real world of marketing – product and services marketing, branding, not-for-profit and social marketing, digital marketing, ethical consumer practices, and all the latest innovations in the field.
Introduction
A background in marketing provides you with the understanding and skills needed to align customer needs to an organisation's output of goods, services or information.
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Course description, features and facilities
A strong understanding of marketing principles is essential for any marketing position, as customer sales ultimately determine the success of an organisation. You will consider how a customer-centric focus ensures the demand for an organisation's output continues to grow in a globally competitive environment. The Marketing major includes study in areas such as consumer behaviour, promotion, advertising, market research, project and channel management and strategic marketing. This major is taught through a combination of lectures, tutorials, workshops, and other in-class activities. Undertaking a Marketing major at UWA involves studying with one of the best group of marketing academics in the country, with expertise in such areas as services marketing, not-for-profit and social marketing, marketing communication and marketing innovation. This comprehensiveness means you will be studying with academics at the forefront of the marketing area. When this is combined with the Business School's excellent relationships with industry, the result is a great combination of theory, practice and future prospects for students looking for a career in marketing.
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Student profile
Student profile – Jesse Fatnowna
Many people think of Marketing as simply advertising products or services, but it is so much more than that. It is a fascinating and complex business process which follows goods and services from the original concept right through to the customer and beyond. I have learned how some of the best products have failed because of poor marketing decisions, and how some mediocre products have become market leaders or household names by utilising dynamic marketing.
UWA isn’t just a great place to further your academic development; there are many other great activities here too. I represented UWA in touch rugby, and spent a week on the Gold Coast playing sport and making friends from other Universities all around the country.
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Structure
UWA's streamlined course structure allows you to pursue studies in a wide range of areas and to take one or two majors in your degree. Your second major can be from a similar field to your first (degree-specific) major, or from a different area or degree entirely.
As well as the units specified in your major, you will study broadening units outside your main area of study and may be able to take a number of elective subjects as well.
You can explore the structure of this major in detail in the University Handbooks.
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Career opportunities
A Marketing major leads to careers in areas such as marketing management, advertising, sales management, distribution control, product development and branding, new venture creation and marketing research or consulting. You can find employment in all industry sectors including not-for-profit, private and public organisations.
I want to be a…
This course could lead to becoming a:
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Further study opportunities
Students can pursue further studies at honours level or undertake a specialist master’s degree such as the Master of Marketing. They can also choose to complete a generalist master’s degree such as the Master of Commerce or Master of Business Administration.
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Check the Entrance requirements
This course is available to Australian and International students.
On this page
- Prerequisites and minimum scores
- Additional information
- Recommended subjects
- English competency
- Advanced standing
Prerequisites and minimum scores
| Qualification and prerequisite subjects | Course entry score |
|---|
Western Australian Certificate of Education (WACE)
- A scaled score of 50 or above in at least WACE Mathematics 2C/2D
| 80 |
International Baccalaureate
- A score of 4 or above in SL or HL Mathematics (at least Mathematical Studies)
| 29 |
Additional information
If you have a pass in Mathematics 2C/2D only, you will need to do a mathematics subject during your first year.
Prerequisites and recommended courses may not apply to students completing this major in a degree other than the Bachelor of Commerce, however students without Mathematics may have a restricted choice of units in the Finance and Economics majors.
Please note: to complete this major within the Bachelor of Philosophy (Honours) will require a minimum ATAR of 98 (or equivalent).
Recommended subjects
| Qualification and recommended subjects |
|---|
Western Australian Certificate of Education (WACE)
- A scaled score of 50 or above in WACE Mathematics 3A/3B
|
International Baccalaureate
- A score of 4 or above in SL or HL Mathematics (at least Mathematical Methods)
|
English competency
University study demands strong English language competency. To be eligible for admission to a undergraduate program at UWA, you must demonstrate satisfactory performance in a UWA-approved test of English. This is the case even if English is your first language.
The minimum requirement is a scaled score of 50 or more in WACE English, Literature or English as an Additional Language/Dialect achieved at Stage 2 or Stage 3 – or an equivalent level of achievement in an interstate or international qualification.
Advanced standing
If you have undertaken prior tertiary study within the last five years, you may be eligible for advanced standing (credit and/or exemption).
Applications for advanced standing are assessed upon acceptance of any offer of admission made by the University.
On this page
- Prerequisites and minimum scores
- English competency
- Advanced standing
Prerequisites and minimum scores
| Qualification and prerequisite subjects | Course entry score |
|---|
French Baccalaureat
Studies equivalent to WACE Mathematics 2C/2D | 12 |
International Baccalaureate
A score of 4 or above in SL or HL Mathematics (at least Mathematical Studies) | 29 |
UWA Foundation Programme (UWAFP)
Mathematics units as specified in UWAFP prospectus | 66 |
GCE or Cambridge Advanced-level Examinations
A minimum grade of B or above in GCSE O-level Mathematics, or E or above in GCE AS-level Mathematics. | 8 |
Western Australian Universities Preparatory Program (WAUPP)
A scaled mark of 50 or more in at least Mathematics 2C/2D | 63 |
Trinity College Foundation Program
Studies equivalent to WACE Mathematics 2C/2D | 85 |
Monash University Foundation Year (MUFY)
Studies equivalent to WACE Mathematics 2C/2D | 270 |
Canadian Matriculation (except Quebec)
Studies equivalent to WACE Mathematics 2C/2D | 60 |
Chinese Unified Examinations (UEC)
A grade of B6 or above in Mathematics; if you do not have Advanced Mathematics (I) or (II), you will be required to complete a mathematics unit in your first year. | 12 |
Chinese Gao Kao
A score of 80 (out of 150) or above in Mathematics | 525 |
All India Senior School Certificate (CBSE)
Studies equivalent to WACE Mathematics 2C/2D | 12 |
Indian School Certificate (CISCE)
Studies equivalent to WACE Mathematics 2C/2D | 60 |
Norwegian Vitnemål
Studies equivalent to WACE Mathematics 2C/2D | 4.14 |
Swedish Slutbetyg
Studies equivalent to WACE Mathematics 2C/2D | 15.70 |
German Abitur
Studies equivalent to WACE Mathematics 2C/2D | 3.17 |
Singapore-Cambridge A-Levels
A minimum grade of B or above in GCSE O-level Mathematics, or E or above in H1-level Mathematics. | 8 |
South African National Senior Certificate
A grade of 3 (40%) or above in Mathematics | 4.60 |
These are the required prerequisites for applicants who have completed these particular qualifications.
If you are applying for a place based on other qualifications
you need to demonstrate that you have knowledge at least equivalent to the subjects specified.
English competency
To be eligible for admission to a program at UWA, you must demonstrate satisfactory performance in a UWA-approved test of English. This is the case even if English is your first language.
Advanced standing
Students with previous tertiary level qualifications will be considered for advanced standing (credit).
How to apply
This course is available to Australian and International students.
On this page
- First semester entry
- Second semester entry
- Fees
- Information for…
- Contact details - admission information
We have two intakes of undergraduate students each year: first and second semester.
First semester entry
Australian citizens or permanent residents, including humanitarian visa holders, and New Zealand citizens apply through the Tertiary Institutions Service Centre. Applications open Monday 13 August 2012.
Closing dates:
- On-time closing date - Friday 28 September 2012
- The deadline for adding preferences for Assured Entry Pathways to Medicine and Dentistry is Friday 28 September 2012, and late applications will not be accepted.
- Late applications for other courses will be accepted, with a late fee, until Friday 4 January 2013.
- Students completing Year 12 in Australia in 2011 can add preferences (except for Medicine and Dentistry Assured Entry Pathways) until Friday 4 January 2013.
Contact the Admissions Centre for advice.
Second semester entry
Apply online for second semester entry to a range of courses at UWA.
Closing date:
After the closing date, contact the Admissions Centre for advice.
Fees
$, per year.
This figure has been arrived at by assuming that you study a full-time study load for one year made up of units all within the same fee band. As some units vary in cost, the actual student contribution will depend on the mix of units you choose. See the unit costs website for details of individual unit costs.
Information for
UWA Admissions Centre (M353)
- Address
- The University of Western Australia
35 Stirling Highway
Crawley, Perth
Western Australia 6009
- Location
- UWA Map
- Telephone
- (+61 8) 6488 2477 – General enquiries
- 1800 653 050 – General enquiries (country callers)
- Fax
- (+61 8) 6488 1226
- Enquire on-line
- askUWA
- Opening hours
- Monday – Friday, 9am–5pm
On this page
- First semester entry
- Second semester entry
- Information for…
- Contact details - admission information
First semester entry
International undergraduate applicants must complete this application form and submit it through an authorised UWA overseas representative or directly to the UWA International Centre.
Closing dates:
- Assured Entry Pathways to Medicine and Dentistry - 30 June 2011
- All other courses - 1 December 2011
You must also:
If you will be under 18 when you begin study at UWA you are required by the Department of Immigration and Citizenship to have appropriate accommodation and welfare arrangements while studying in Australia.
Second semester entry
International undergraduate applicants must complete this application form and submit it through an authorised UWA overseas representative or directly to the UWA International Centre.
Closing date:
You must also:
If you will be under 18 when you begin study at UWA you are required by the Department of Immigration and Citizenship to have appropriate accommodation and welfare arrangements while studying in Australia.
Information for
UWA International Centre (M352)
- Address
- The University of Western Australia
35 Stirling Highway
Crawley, Perth
Western Australia 6009
- Telephone
- (+61 8) 6488 3939
- Fax
- (+61 8) 9382 4071
- Contacts
- International Centre
- Enquire on-line
- askUWA
- Location
- UWA Map
- Opening hours
- Monday - Friday, 9am - 5pm
- About UWA
- Find out what makes UWA an internationally recognised university.
- Foundation and preparatory courses
- There are a range of programs available to help give you the opportunity to gain the academic qualifications or prerequisites required for admission to UWA.
- Social life on campus
- There are over 20,000 students enrolled at UWA - lots of new friends not only from Perth and Western Australia but from all areas in Australia and around the world.
