Come behind the advertising jingles to investigate the real world of marketing – product and services marketing, branding, not-for-profit and social marketing, digital marketing, ethical consumer practices, and all the latest innovations in the field.


A background in marketing provides you with the understanding and skills needed to align customer needs to an organisation's output of goods, services or information.

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Course description, features and facilities

Do you want to know why customers choose certain products and brands, and what influences these decisions?

Studying Marketing will provide you with the understanding and skills needed to align customer needs to an organisation’s output of goods, services or information. The Marketing major includes study in areas such as consumer behaviour, promotion, advertising, market research, project and channel management, and strategic marketing. Practical projects you will undertake may include developing marketing plans, implementing advertising campaigns, or conducting and interpreting interviews with customers.

You can choose to gain an overall understanding of the field or select units that allow you to specialise in entrepreneurship and innovation.

This major is taught through a combination of lectures, tutorials, workshops, and other in-class activities. Undertaking a Marketing major at UWA involves studying with one of the best group of marketing academics in the country, with expertise in such areas as services marketing, not-for-profit and social marketing, marketing communication and marketing innovation. This comprehensiveness means you will be studying with academics at the forefront of the marketing area. When this is combined with the Business School's excellent relationships with industry, the result is a great combination of theory, practice and future prospects for students looking for a career in marketing.

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Student profile – Sita Mohamad Izham

Marketing is all about how you communicate the value of a product to a customer in order to satisfy one’s need. I am currently in my second year doing Accounting and Marketing as my majors, such a perfect combination. I will not only have a background in the accounting and financial world but also I will be prepped with great knowledge of marketing, which allows me to be creative and innovative in facing today’s challenges.

Apart from that, I have been doing some music units for my broadening units. This allows me to continue further my interest in music, helps me to be more open-minded and expressive and at the same time assists me in enhancing my knowledge in Marketing, as the projects could be very much related. Also, I get to meet people from different backgrounds be it from Science or Engineering.

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UWA's streamlined course structure allows you to pursue studies in a wide range of areas and to take one or two majors in your degree. Your second major can be from a similar field to your first (degree-specific) major, or from a different area or degree entirely.

As well as the units specified in your major, you will study broadening units outside your main area of study and may be able to take a number of elective subjects as well.

You can explore the structure of this major in detail in the University Handbooks.

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Professional recognition

UWA Marketing graduates receive recognition from the Australian Marketing Institute and the Australian Market and Social Research Society.

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Career opportunities

A Marketing major leads to careers in areas such as marketing management, advertising, sales management, distribution control, product development and branding, new venture creation and marketing research or consulting. You can find employment in all industry sectors including not-for-profit, private and public organisations.

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Further study opportunities

Students can pursue further studies at honours level or undertake a specialist master’s degree such as the Master of Marketing. They can also choose to complete a generalist master’s degree such as the Master of Commerce or Master of Business Administration.

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Check the Entrance requirements

This course is available to Australian and international students.

On this page

  1. Prerequisites and minimum scores
  2. Additional information
  3. English competency
  4. Advanced standing

Prerequisites and minimum scores

Qualification and prerequisite subjectsCourse entry score
Western Australian Certificate of Education (WACE) 2014-15
  • A scaled score of 50 or above in WACE Mathematics: Specialist 3A/3B
Western Australian Certificate of Education (WACE) 2016 onwards
  • A scaled score of 50 or above in Mathematics Methods ATAR
International Baccalaureate
  • A score of 4 or above in SL or HL Mathematics (at least Mathematical Methods)

Additional information

If you do not have a scaled score of 50 or higher in Mathematics: Methods ATAR, you will need to successfully complete additional mathematics study as part of your degree.

Prerequisites and recommended courses may not apply to students completing this major in a degree other than the Bachelor of Commerce, however students without Mathematics may have a restricted choice of units in the Finance and Economics majors.

Please note: to complete this major within the Bachelor of Philosophy (Honours) will require a minimum ATAR of 98 (or equivalent).

English competency

University study demands strong English language competency. To be eligible for admission to an undergraduate program at UWA, you must demonstrate satisfactory performance in a UWA-approved test of English. This is the case even if English is your first language.

The minimum requirement is a scaled score of 50 or more in WACE English, Literature or English as an Additional Language/Dialect achieved at Stage 2 or Stage 3 – or an equivalent level of achievement in an interstate or international qualification.

Advanced standing

If you have undertaken prior tertiary study within the last five years, you may be eligible for advanced standing (credit and/or exemption).

Applications for advanced standing are assessed upon acceptance of any offer of admission made by the University.

How to apply

This course is available to Australian and international students.

On this page

  1. How to apply
  2. Semester one entry
  3. Semester two entry
  4. Fees
  5. Information for…
  6. Contact us

How to apply

We have two intakes of undergraduate students each year: Semester One (commencing in late February) and Semester Two (commencing in late July/early August).

Semester one entry

Australian citizens or permanent residents, including humanitarian visa holders, and New Zealand citizens apply online via the Tertiary Institutions Service Centre (TISC).

Applications open mid-August, with the on-time deadline in late September the year prior. Submissions are available after this date, but a late fee applies

Refer to the TISC website or contact Future Students for further details.

Semester two entry

Apply through the University's Online Application System (OASys) for mid-year entry to a range of courses at UWA.

Applications generally open early May and close in late June.

Contact Future Students for advice.


As some units vary in cost, the actual student fee will depend on the mix of units you choose. The domestic student fees page has further details.

Information for

Contact us

Future Students

(+61 8) 6488 3939
Enquire on-line
Frequently Asked Questions
First Floor, Ken and Julie Michael Building
7 Fairway (corner Cooper Street)
Crawley, Perth
Western Australia 6009
Normal opening hours
Monday – Friday, 8.30am–5pm (Western Standard Time)

Note: If you have already submitted an application, contact Admissions.

About UWA
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Foundation and preparatory courses
There are a range of programs available to help give you the opportunity to gain the academic qualifications or prerequisites required for admission to UWA.
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Marketing: the details

Available 2017
Locations offered
Albany (selected Level 1 units), Crawley
Attendance types
Part-time, Full-time
Delivery mode
Starting dates
Semester 1, Semester 2
Weekly first year time commitment
12-15 contact hours, plus at least twice as much of your own study time
Standard full-time completion
3 years
Maximum time to complete
10 years
Degrees (available in)
This major is available in:Bachelor of CommerceAll majors (except Economics and Biomedical Science double majors, Architecture, Specialist Music Studies and Science Communication) can also be taken as second majors in any of our undergraduate degrees
Honours available
Contact details: course information
UWA Business School Student Centre
M254, 35 Stirling Hwy Crawley WA 6009
(+61 8) 64882780
Additional information